In recent years, a phenomenon has emerged in which young people take part in dangerous social media challenges. In addition, young people film and share material from accident scenes on social media instead of calling for help. Someone else’s emergency turns into content and entertainment. The goal of our campaign for Emergency Response Centre Agency was to make young people stop and reflect on their own behavior in emergency situations.
One in three (31%) Finnish men suffering from erectile dysfunction have not sought any kind of help or treatment for their condition. Navamedic, a nordic pharma company, introduced to the Finnish market the first non-prescription topical treatment for erectile dysfunction, Eroxon. Our goal was to accelerate Eroxon’s commercial success and to drive a cultural shift in public discussion: men’s sexual health must be talked about.
The goal of Varia’s campaign was to increase the number of applicants to the vocational school during the joint application process. The campaign leveraged social media channels most popular with young people, as well as Vantaa’s urban environment, to bring Varia’s message to life.
The use of e-cigarettes, or vaping, has risen sharply among Finnish minors. Our goal was to raise awareness about the risks of vaping in a way that resonates with young people. The “Don’t Be a Guinea Pig” campaign won the Public Administration’s Launch category and the Influence Campaign of the Year award at the Finnish Comms Awards 2024.
