Are you working on communication strategy development or planning a campaign and need fresh ideas, insights, or reliable data to guide your decisions? Would you like to understand how well your company’s internal communication is working or what key stakeholders think about your industry, business, or services? Are you aiming to spark public conversation around a specific topic? Or perhaps you’re seeking deeper media analysis beyond just a list of mentions? Communication research can offer valuable leverage in all these scenarios.
Manifesto is a leader and pioneer in communication research in Finland. We design and carry out studies that assess the effectiveness of communication. Our expertise includes stakeholder surveys, communication audits, internal communication studies, and media analyses.
We highly recommend integrating research into communication strategy development or creative planning. These studies aim to deliver valuable insights and data to support decision-making, such as understanding target audiences or spotlighting compelling themes.
Our research methods include web-based surveys, focus group interviews, and semi-structured thematic interviews. After each project, we conduct feedback surveys to evaluate success and refine our processes for continuous improvement.
Through our networks, we conduct research using representative samples of Finns or other broad target groups to uncover their thoughts, experiences, and perspectives on topics relevant to our clients. These studies provide essential insights, particularly for clients engaging with consumer audiences, and often inspire impactful ideas and angles for PR activities, such as sparking public conversations around key themes.
Our research is always tailored to meet each client’s unique needs. With extensive networks, cutting-edge web-based tools, and over 20 years of experience in conducting various communication studies, we ensure high-quality and impactful results.
We have been pioneers in creating communication metrics tailored to different needs. These metrics are an effective way to assess how concrete and achievable the set communication goals are. Goal setting and defining metrics go hand in hand—well-defined goals are measurable.
Our services
- Stakeholder research
- Reputation research
- Internal communication research
- Communication audits
- Communication measurement
- Focus group interviews
- Thematic interviews
- Feedback surveys
- PR research