Internal communication is vital for an organization’s success. It keeps employees engaged, fosters a sense of belonging, and ensures alignment with the organization’s goals, culture, and way of working. As a powerful tool for leadership, internal communication drives innovation, facilitates change, and strengthens collaboration across the organization, ensuring a unified approach to achieving strategic objectives.
Internal communication ensures the flow of information between people, enabling collaboration within the organization. It ensures that employees are well-informed about decisions and current developments. With the right information, the organization can improve operational efficiency, deliver better customer service, and foster a more open and cohesive workplace.
Internal communication builds a common organizational culture. Values, norms and tacit knowledge are transmitted between people through communication and interaction. Communication builds togetherness, creates a sense of belonging and engages people in a common way of working.
A communication culture built on transparency and trust encourages feedback and the free exchange of ideas, fostering innovation throughout the organization.
Strategy communication is a fundamental aspect of internal communication. Leadership’s ability to effectively communicate the organization’s strategic goals and direction is crucial. Additionally, internal communication plays a vital role in facilitating change within the organization. Well-executed change communication actively engages employees, helping them understand the need for change and its broader context, ultimately fostering a smoother transformation.
There are a variety of tools and channels available for internal communication, and their effectiveness depends on the organization’s structure, the nature of the work, and the available resources. For instance, in a factory setting, traditional methods like notice boards, posters, or management meetings may be most effective, while other organizations may rely on digital channels such as intranet, email, and instant messaging. However, the line manager remains the most important internal communication channel for employees, making it crucial to invest in developing strong communication skills among managers.
Organizations also implement specific internal communication campaigns to inform employees about changes or new initiatives, such as a new occupational safety program, the introduction of IT systems, the launch of corporate values or brand, or strategy communication projects. These campaigns often leverage creative solutions and new channels to distinguish themselves from routine internal communication.
It’s also crucial to evaluate and measure the effectiveness of internal communication. For instance, regular employee surveys provide valuable insights and a basis for continuously improving communication strategies.
Manifesto was founded in 2000 as a specialist agency in internal and change communication. Today, we are a full-service communication agency, yet internal communication remains at the heart of what we do. Over the years, we have successfully planned and executed numerous internal communication projects, research, and campaigns. Whether it’s a one-time assignment or a long-term change management initiative, we provide your organization with an experienced and knowledgeable partner to plan and to implement effective internal communication.
Our services
- Internal communication strategy and counselling
- Planning and execution of internal communication
- Leadership communication development and training
- Internal communication research and audits
- Internal communication surveys and research
- Design and implementation of internal communication channels
- Internal communication content creation
- Internal communication campaigns
- Measuring internal communication effectiveness
- Change communication project