At Manifesto, we have executed numerous successful omnichannel campaigns. The goals of these campaigns can range from raising awareness and influencing attitudes to driving sales. We always begin by deeply understanding the target audience, and then strategically leverage multiple relevant channels in a cost-effective way. Our approach to campaigns is often 360 degrees, ensuring comprehensive reach and impact.
Whether it’s an awareness campaign for a health-focused organization, promoting environmentally friendly practices, or a campaign for a consumer goods company, the key is understanding the target audiences and buyer personas: who we’re trying to reach, where they spend their time, what interests them, how we want them to act, and what truly resonates with them.
In addition to identifying and understanding the target audiences, a key element is the creative idea—how to stand out, evoke emotions, and drive action. The solution could be a clever insight, humor, facts, or relevance to current events.
We select marketing communication tools based on the campaign’s objectives and target audiences, but our approach is typically 360 degrees. We integrate a variety of channels and methods, such as digital media, social media, radio, TV, print, native ads, and advertorials. The choice of tools always depends on the client’s goals, target audiences, and available budget. The impact of the message increases when multiple channels are used simultaneously.
Social media marketing allows you to reach a highly targeted audience, but careful planning of the targeting is key. A/B testing is a great way to find the most effective approach. By testing, you can discover which messages and targeting strategies resonate best with each piece of content and target group. The campaign directs the audience to the client’s website, a dedicated landing page, or the online store.
We also leverage influencer marketing in our campaigns. This approach helps the campaign reach the influencer’s followers. With our deep understanding of the influencer marketing landscape, we recommend the right influencers and strategies tailored to each specific situation.
Our services
- Campaign planning
- Target audience analysis
- Campaign content creation
- Marketing and ad campaigns
- 360-degree approach
- Social media channel management
- Influencer marketing connections
- Campaign landing pages
- Video production
- Project management
- Monitoring and measurement