Influencer marketing is an effective way to reach a desired target audience through a well-known personal brand, or influencer. An influencer is someone whose opinions and words hold value for a specific audience. The influencer could be, for example, a media person, TikToker, athlete, or artist. What’s essential is that the influencer has a significant and engaged follower, as well as a desire to create high-quality content for their audience. 

Before making a purchase decision, consumers often seek recommendations and reviews online. When an influencer they follow endorses a product or service, it becomes a highly effective marketing strategy. Influencer marketing is also an excellent way to build awareness for niche products or brands within a specific target audience. 

Rather than choosing a well-known influencer with a large following, a better option might be a micro-influencer who is an expert and trendsetter in their niche. Micro-influencers usually have a few thousand followers, but their audience is highly engaged with both the subject matter and the content they create. 

Manifesto is your partner for strategic and impactful influencer marketing. We help our clients create tailored campaigns for each product or service, ensuring the perfect match between the product, influencer, and target audience. We carefully select the right influencers for each campaign based on the client’s goals and preferences. We handle contract negotiations with the influencer and ensure they are fully aligned with the campaign’s messaging. After the campaign, we provide a detailed results report in collaboration with the influencer. 

Influencer partnerships can range from short-term campaigns to longer brand collaborations lasting six months or even a year. In long-term strategic influencer marketing, the influencer creates content about the product or service on a regular basis, such as monthly or quarterly, as per the agreement. This repetition helps strengthen the audience’s perception of the product or service. 

Our services

• Campaign Planning 
• Influencer Recommendation and Selection 
• Contracts, Communication, Campaign Briefing, and Payment Management with Influencers 
• Monitoring, Analyzing, Reporting on Influencer Campaigns, and Providing Follow-up Recommendations