A communication strategy is essential for an organization’s success as it provides a clear and structured approach to both internal and external communication. A well-crafted and effectively executed communication strategy enhances the organization’s reputation over time, positioning it uniquely in the market and distinguishing it from competitors. 

A communication strategy always aligns with and supports the implementation of the organization’s current business strategy. Beyond boosting general brand awareness, communication strategy may focus on areas e.g. supporting recruitment efforts, attracting additional capital and investors, expanding into new business sectors, or promoting corporate ESG programs.  

An organization’s success is heavily influenced by its ability to effectively engage and connect with key stakeholders, including customers, employees, investors, and partners. A carefully crafted communication strategy not only identifies the needs and expectations of these groups but also fosters enduring relationships through tailored, impactful communication. 

A communication strategy defines both the messaging and the tone of voice for effective communication. For example, is the organization positioning itself as a challenger in the marketplace? If so, how is that reflected in its messaging? Does communication profile organizations and its expert as thought leaders in the industry? Effective communication is a powerful tool for differentiation, making it a significant competitive advantage for the organization. 

A communication strategy defines the tools and channels an organization uses to effectively engage its stakeholders. It also specifies the type of content tailored for each channel and establishes a comprehensive communication calendar with clear timelines. To succeed, a well-crafted communication strategy must be supported by consistent, long-term execution. 

Communication can and should be measured. A communication strategy includes clear, measurable goals that align with the organization’s strategic objectives. 

A communication strategy enhances an organization’s efficiency and productivity. When well-designed, it enables the organization to respond quickly and appropriately to challenging situations while maintaining stakeholder trust. Clear communication reduces misunderstandings and ambiguities, helping to avoid costly mistakes and conflicts, and ultimately preventing the emergence of crisis situations. 

Manifesto is a leading expert in strategic communication. For 25 years, we’ve been helping clients develop impactful communication strategies. We craft each strategy in close collaboration with the customer through interactive workshops. Often, we also involve the staff in the process, ensuring that communication becomes an integral part of the organization’s daily operations while reinforcing its importance across the organization.  

The strategy development process also involves stakeholder research, which assesses stakeholders’ perceptions of the organization’s brand awareness, reputation, and the effectiveness of its communication, as well as stakeholder expectations for future communication. 

Services

• Developing communication strategies 
• Executing and implementing communication strategies 
• Defining brand identity and narrative 
• Establishing company positioning, vision, mission, and value propositions 
• Defining core messaging 
• Visualizing and crafting narratives for the strategy 
• Management consulting  
• Stakeholder research and analysis 
• Communication audits 
• Measuring communication effectiveness