Manifesto and Creative Day’s Don’t Be a Guinea Pig campaign for Cancer Society of Finland won double gold at the Finnish Comms Awards. The campaign to prevent young people from using e-cigarettes, known as vaping, won the Public Administration’s Launch category and was awarded the Influence Campaign of the Year 2024.

“Winning this award is an important recognition which keeps inspiring us in our daily work. It’s also a great reminder that we can use communication to make a difference and do meaningful things. Prizes are always won by working together. The design and creative idea for the campaign was the result of excellent collaboration with our client, and we also successfully involved our young target group to help us shape the campaign in planning phase. Both the visual implementation and marketing mix were a hit. This all translated into excellent results,” says partner Mikko Koistinen.

Watch the campaign video below:

The Finnish Comms Awards annually reward the best of Finnish communications work. This year’s winners were announced at the FCA Gala in Helsinki on Thursday 31.10.2024.