In today’s competitive marketplace, brand awareness is a key differentiator. A well-known company attracts more customers, employees, investors, and partners than an unknown competitor.
Strong brand awareness builds trust. People are more likely to trust and engage with a familiar company, its products, and services. As a result, they are more inclined to make more purchases from a brand they trust.
Strong brand awareness plays a crucial role in supporting a company’s strategy and driving growth. It helps achieve business goals while providing a valuable competitive advantage.
When customers approach Manifesto, their challenges typically focus on brand awareness and strategies for increasing it. These challenges can vary, ranging from increasing awareness of the company’s brand or strategy or to promoting a product or service, or even establishing the company’s thought leadership position on key topics.
The challenges of brand awareness can also apply to individual stakeholders. For example, government officials or MP’s may not be familiar with the company’s views on society and legislation. Investors might lack insight into the company’s strategy, or employees may not fully understand the significance of a change program for the company’s future success.
Whatever the brand awareness challenge, the solution lies in consistent, goal-oriented communication.
Manifesto helps ambitious organizations increase brand awareness through impactful and creative communication solutions. We’ve developed a concept called Awareness Clinic, through which we work closely with the client to define the foundation and objectives for increasing awareness. The outcome is a comprehensive brand awareness strategy and a concrete plan to boost brand awareness in the market.