Elections are approaching, the government is changing, and legislation is evolving. Manifesto is a professional in public affairs and government relations. We help companies and organizations anticipate and respond to changes, as well as increase their social visibility through public affairs. When executed effectively, public affairs have a direct impact on the organization’s bottom line.
Government regulation is perhaps the most important factor affecting the business environment, but it is not a force of nature, it can be influenced by public affairs.
Society is in constant change, and understanding this transformation is crucial for both businesses and different types of organizations. One can either adapt to the change or actively influence it to ensure that opportunities are maintained or even improved.
For society as a whole, the accelerating pressure for change also places great demands on political and societal decision-makers. Decision-makers need more information to support quality decision-making. A message that is clearly presented in an easily digestible format, delivered to the right person at the right time, and offers solutions that benefit both society and the decision-maker, will be highly valued.
Good relations with the governmental and political stakeholders are an asset that impacts an organization’s bottom line, competitive position, and reputation. Effective and impactful government relations are not solely built on individual networks of relationships. Well-managed public affairs must be based on planned processes that become an integral part of the organization’s leadership practices.
Through proactive and active efforts, supported by a well-structured public affairs strategy, organizations can become part of the societal and political decision-making cycle. Managing public affairs is a long-term commitment, yet there are times when swift action is needed to influence a particular regulation or political decision.
Societal advocacy is interaction with decision-makers and thought leaders. These can include politicians, public authorities, NGOs, researchers, or the media. When executed correctly and integrated into the DNA of businesses and organizations, systematic public affairs practice adds value to decision-makers and helps them navigate the increasingly complex operating environment.
Public affairs is an effective tool when it is based on facts, is proactive, long-term, and precisely targeted. The best results are often achieved by raising leadership’s public profile as an expert on specific issues and sparking public discussions that align with the organization’s goals—making leader’s views known. Modern public affairs is driven by proactive engagement.
Our services
- Public affairs strategies
- Political risk assessment of the business environment
- Strategic counselling and positioning within the political framework
- Political counselling in individual legislative processes and development of public affairs strategies
- Coaching executives for dialogue with political decision-makers and sparring in public affairs
- Building or strengthening organization’s societal profile,
- Increasing organizations’ brand awareness through stakeholder events
- Enabling market entry by influencing the operating environment and supporting the launch of new, disruptive products and services