“We need to get media coverage in Sweden. The legislation does not allow us to launch our product in the Netherlands. We are opening a subsidiary in Germany and want to communicate it to the market.”
Typical requests for a communications agency today. Companies are becoming increasingly international and have multiple needs to communicate with their stakeholders in different countries. But what works in Finland does not work in Sweden or the US, let alone India. As a rule, impactful communication is done in the local markets with a local language and customs. It is important to understand and take cultural differences into account.
For example, media practices may differ greatly between countries or employees may expect very different things from internal communication. There are also major differences in the political decision-making process and political cultures which need to be taken into account in public affairs programs. Companies can waste a lot of time and money if they are not aware of the particularities and customs of the local market.
When communicating in different markets and geographies, local assistance is the best help. Communication agencies in different countries can tell you immediately which approach works the best or what kind of communication budget is needed to reach your objectives. In Sweden you can do well with 10,000, but in the US 100,000 may be the minimum budget.
Manifesto has an extensive international network of partners, providing clients with communication agency services on all continents. For 25 years, we have helped numerous Finnish companies to communicate around the world, in China, the US and in European countries.
Over the years, we have developed highly refined and field-tested processes and mutual trust with our international partners. We can confidently refer our Finnish clients to our partners in different markets. Where necessary, Manifesto acts as a lead agency, managing the partner network on behalf of the client.
IPREX global communications agency network
Manifesto has been the Finnish member of IPREX, the global communication agency network, since 2009. IPREX is one of the largest networks of independent communications agencies in the world. It provides clients with communications services on all continents.
IPREX member agencies employ more than 1 100 communications professionals in over 100 markets worldwide. Member agencies are award-winning and leading agencies in their respective markets.
The FIPRA global public affairs network
FIPRA is a global chain of independent companies specializing in public affairs. It connects our clients with policy decision-makers and public officials in over 50 countries. Our clients have access to the experts of the entire FIPRA network all over the world.
For 25 years, Manifesto’s experienced public affairs professionals have been implementing public affairs programs for numerous companies in Finland and around the world. In many cases we help foreign companies to make a market entry to Finland helping them to navigate in the Finnish decision-making and legislation landscape.