Journalists and influencers were treated to a feast of this season’s fresh ideas and new products in interior design, outdoor fashion, snacks and cooking, consumer electronics, cosmetics and health products at the Manifesto Showroom Press Day on 15 May 2019.
The Press Day showcased several premium brands, such as Sony, Serto, Rukka, Icepeak, Luhta, the Japanese interior design brand Yamazaki, Plantagen and pet food brand Schesir, whose entire Nordic communications are managed by Manifesto. The cosmetics and pharmaceuticals brand Dr. Wolff launched their latest addition to the Plantur 39 product range at their new, larger stand at the Press Day.
The number of visitors at the Manifesto Showroom Press Day increased by 20 percent from the previous event last November.
“Promoting products at the Showroom is all about interesting branding, excellent service and an engaging key message. For our customers, the Showroom offers the opportunity to spend one day talking about their products from their desired perspective to a large number of media representatives and influencers. For the visitors, the important thing is to form a personal connection with the brand, whether through the brand’s own representative or a communications expert with thorough knowledge of the product,” says Markus Hilden, Showroom Manager at Manifesto.
“The Manifesto Showroom Press Day is a great way for dozens of journalists and influencers to meet in a single day, which is especially convenient for a company based in Turku. This time we showcased the Japanese interior design brand Yamazaki, a brand that has a long history but has only recently been discovered by Finnish consumers. It was really interesting to be here in person talking to journalists and influencers and hear their thoughts about the new brand,” says Anna Berg, product coordinator at Mastermark Brands.
Plantagen, the leading Nordic plant and gardening product retailer, has been a customer of Manifesto since the beginning of the year and participated in the Press Day for the first time.
“The Manifesto Showroom Press Day offered a great setting and tools for us to inspire journalists and influencers to take an interest in gardening. We were able to share information about Plantagen as a brand and about themes that we care about, such as plants that are good for bees and other pollinators. Our aim is to improve people’s quality of life through plants and we think we succeeded well in this during the Press Day,” says Karolina Åhs, Marketing Director at Plantagen.
The Manifesto Showroom Press Days are held twice a year, next time in November. The showroom is open for visitors Monday to Friday between 9 am and 3 pm and at other times by appointment.