The #IAMTOMOFFINLAND campaign, designed and implemented by PR Agency Manifesto and Bob the Robot, continued its winning streak by earning a bronze medal at the famous London International Awards competition in the Digital category. The winners were announced in Las Vegas on November 1.
‘’London International Awards is one of the largest international advertising contests and we conquered all of the world’s biggest and most beautiful campaigns this year. We are extremely proud of the bronze the #IAMTOMOFFINLAND campaign received,’’ says Manifesto’s partner Jonna Varhama.
#IAMTOMOFFINLAND was a campaign for the love, courage and freedom seen in the Tom of Finland movie. The aim of the campaign was to increase the visibility of the movie and activate people to take a stand for courage, love and freedom. Marketing and communications work ran actively in the winter of 2016-17. The work was commissioned by film production company Helsinki Film and Finnkino’s movie distribution.
Read previous news about Manifesto’s #IAMTOMOFFINLAND campaign:
The Campaign #IAMTOMOFFINLAND of Manifesto and Bob the Robot is the Campaign of the Year
#IAMTOMOFFINLAND campaign on the Digital Comms Awards shortlist
London International Awards (LIA) is an international annual festival dedicated to advertising, production, music, technology and branded entertainment. Sins LIA was first organised in 1986, the competition has expanded significantly and now includes 18 different media genres and categories. The digital category consisted of 154 different presentations this year.