CUSTOMER
Satakunta Welfare Region
YEAR
2024–2025
WORK
Campaigns
Content creation
Social media
Videos
Visual communications & design
Successful launch campaign prompted the people of Satakunta to download the Sata app in large numbers
In December 2024, the Satakunta Welfare Region launched a new digital social welfare centre along with the Sata app. The aim of the app is to make it easier for residents of Satakunta to access healthcare services and to streamline interactions with the system.
Manifesto was responsible for the strategic planning, visual identity, and content production of the launch campaign. The goal was to create an appealing and relatable campaign that would encourage as many residents of the Satakunta region as possible to adopt the new digital services.
Challenge
The campaign’s target group was the entire adult population of Satakunta. The challenge was to reach all age groups comprehensively and cost-effectively, while also taking into account the different ways in which they use digital services and consume content.
The broad target group brought its own challenges in terms of channel selection and messaging. In particular, for older audiences, concerns about the decline of traditional healthcare services and resulting scepticism towards new digital solutions had to be addressed. How could they be encouraged to adopt the new app and recognise its benefits in everyday life?
Solution
The campaign was implemented as a six-week, multi-channel effort targeting different age groups. Manifesto was responsible for the campaign’s concept, design, and production of all materials. In addition, a local photoshoot was carried out in the Satakunta region to create visual content that would resonate with the audience.
Marketing materials were tailored to different target groups: short videos and social media advertising were aimed at younger audiences, while more informative materials were used to reach older residents, for example through the Welfare Region’s own communication channels.
Younger audiences were effectively engaged through advertising on Facebook, Instagram, and TikTok. Older audiences were successfully reached through Sanoma’s digital campaign. In addition, campaign materials were utilised in the Satakunta Welfare Region’s own channels, including social media, digital screens in health centres, posters, and flyers.
Outdoor advertising in a local shopping centre during Christmas week further reinforced campaign visibility, bringing the message directly to a large share of the target group.
Results
The launch campaign achieved excellent results across all age groups. Social media campaigns reached virtually every adult user in Satakunta. Sanoma’s digital campaign successfully engaged older audiences, reaching 1.1 million people, while outdoor advertising generated 700,000 views. The campaign also drove a strong uptake of the Sata app, with 1,000 new users joining every week immediately after launch.
Overall, the campaign significantly strengthened the Sata app’s position as a key digital health service channel in the Satakunta region.
Cooperation with Manifesto was smooth and efficient throughout. Manifesto understood both the objectives and the challenges of the launch campaign and successfully brought the vision of the Satakunta region to life in the introduction of the new app.
The campaign laid a strong foundation for the future marketing of the Sata app and enabled us to achieve significant results in a short period of time. The choice of channels proved highly effective, ensuring that the campaign reached a broad and diverse audience. We were very satisfied with the campaign materials created by Manifesto, which were both impactful and visually appealing.
Manifesto’s customer service is excellent; they were always easy to reach and ready to answer our questions quickly and professionally.
– Sini Gahmberg, Communications Manager, Satakunta Welfare Region
Our professionals
Marikki Perhiö
Art Director
Mikko Koistinen
Partner
Iiris Maijo
Communications Consultant
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