The shortlist of the 2018 Finnish Comms Awards has been published. Manifesto’s client work with Solita, Finnkino and Helsinki Film are among the finalists in their own categories.
Manifesto and Solita are competing in the Strategic Communications Consulting category, which rewards for a long-term crystallization and implementation of a communication strategy. Manifesto has collaborated with Solita since 2013. The aim of the co-operation has been supporting Solita’s growth strategy. The long-term communicational co-operation and investing in communications have led to good results such as, for example, increased media visibility, the improvement of the brand image, increased demand and increased rate of job seekers.
Manifesto’s project for Finnkino and Helsinki Film for the marketing of Tom of Finland movie is a finalist in the Earned Visibility category. The movie became the number one topic in the Finland in spring 2017. In less than a month, the movie was featured in 267 media articles and in numerous TV and radio interviews. Tom of Finland was one of the most watched domestic films of 2017 and it is still the most widely distributed film in Finland.
‘’It’s really great to get to the shortlist in the industry’s most important competition in Finland. We are especially happy to be in the Strategic Communications and Earned Media Visibility categories, which are the core competences of our agency. Above all, we have to thank our customers Solita, Finnkino and Helsinki Film, with whom it has been a pleasure to co-operate for many years,’’ says Harri Kammonen, the CEO of Manifesto.
The Finnish Comms Awards competition is organized by MTL, the Finnish association of Marketing, Technology and Creativity, which Manifesto is a member of. The winners will be announced at the Finnish Comms Awards gala on June 14th.