Pro Kala ry (the Pro Fish Association) is a non-profit organization that aims to increase the consumption of fish and raise awareness of the different ways to use fish. Manifesto designed and implemented a themed day for Pro Kala ry with the aim of highlighting the health benefits of including fish in your diet, and to encourage the entire country to eat fish soup. Finland’s first National Fish Soup Day was held on 13.2.2018.
“Fish for good decisions” (“Kalaa hyviin päätöksiin”) was chosen as the theme for the first ever National Fish Soup Day, and was based on the health benefits of including fish in your diet. In accordance with the theme, National Fish Soup Day began at the Finnish Parliament House, the very peak of decision-making in the country. This also served as a reminder that parliament needs to make good decisions in order to ensure the availability of Finnish fish in the future.
At the Finnish Parliament, members of Parliaments’ plates were filled with perch soup made especially for the themed day. The Parliament’s second deputy speaker and restaurant committee chair, MP Arto Satonen acted as patron for the day.
The aim of the first National Fish Soup Day was to modestly encourage all of Finland to eat fish soup, and the topic was highlighted in the national and social media especially. Members of Parliament, consumers, influential social media users in the food community and restaurants were also responsible for forwarding on the message of the themed day. From now on, National Fish Soup Day will be organized annually on the second Tuesday in February.