Byggmax’s chain of building supply stores arrived in Finland in 2008. Manifesto and Byggmax started co-operating to support the company’s expansion and increase sales. Manifesto’s task was, by the means of PR, to relate Byggmax’s main message and its advantages in relation to its competitors.
Manifesto tailed a toolkit for Byggmax, that contained an appropriate mix of corporate and product communications. The target groups in particular were news media situated in areas where Byggmax has a presence, as well as building and decoration media when it came to product communications.
It has been possible to determinedly construct and increase Byggmax’s recognition over the years, and the company’s concept of high quality building materials at an affordable price has reached not only the media but also the consumers.
Manifesto managed to create media visibility for Byggmax worth about half a million euros during the peak season of the building material industry (April to August 2013).