Market Entry Strategy: What Does It Take to Succeed in Finland?

Market Entry Strategy: What Does It Take to Succeed in Finland?

Entering the Finnish market requires more than a solid business plan. Regulatory frameworks, political dynamics, and societal expectations all play a decisive role in successful market entry and expansion. For foreign companies considering investment or expansion in Finland, understanding this landscape is essential to long-term success.

At Manifesto, we specialize in guiding international businesses through the complexities of the Finnish market. We help clients understand how legislation, taxation, state aid policies, permitting processes, and governmental actions can directly influence business models, investment timelines, and technology choices.

Starting with a Clear Understanding

Every engagement begins with a comprehensive assessment of our client’s situation. We evaluate the compatibility between the client’s business model and Finland’s current political and regulatory environment, identifying both opportunities and potential challenges early on.

Just as important is stakeholder engagement. Successful market entry depends on meaningful dialogue with key actors across society, including government bodies and authorities, cities and regional decision-makers, academic institutions, industry organizations and NGOs and potential partners. 

We also recognize the critical role of the media. Public discourse can shape perceptions, influence decision-makers, and ultimately affect customer behaviour. Managing communication and brand awareness is a core element of our approach.

From Analysis to Action

Based on this insight, we develop clear strategies and concrete actions that enable our clients to navigate local markets with confidence. With experience across sectors such as energy, transport, finance, technology, consumer goods, and healthcare, enables us to provide practical, relevant advice—always grounded in the realities of the Finnish market.

By combining a deep understanding of Finnish society with a strong grasp of our clients’ businesses, Manifesto ensures a smooth and well-informed entry into the Finnish market.

You can get to know some of our successful market entry cases, Starship’s food delivery robots and Eroxon, an erectile dysfunction treatment, and read moreabout our services.

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