Manifesto celebrates double shortlisting in the Finnish Comms Awards competition organised by Marketing Finland, reflecting the best in communications work. Manifesto’s long-term communications partnership with the mySafety insurance company did well in the Strategic Communications Consultancy category, while MIELI Mental Health Finland’s Suicide Prevention Day #mitäkuuluu campaign earned a place on the Pro Bono shortlist. The winners will be announced at the Finnish Comms Awards ceremony on November 11th.
This year the Finnish Comms Awards received a record number of 132 entries. A total of 49 communications consultancy projects were selected for the final round, two of them from Manifesto.
“This year we had a record number of entries. We had a much wider range of projects from different operators, such as PR agencies and influencer communities. The shortlist is an overview of the best in Finnish communications, and it reflects the high level of communications expertise in this country,” says Riikka-Maria Lemminki, Managing Director of Marketing Finland, in a press release.
All the staff members are excited and delighted to receive this honour.
“Having no less than two communications projects shortlisted in two different categories is proof of our outstanding communication skills and the high standard of quality. All the staff members are excited and delighted to receive this honour. At Manifesto, we listen to our customers, understand their business and push them towards their goals. We are fully committed to every client, regardless of whether they are a smaller start-up, a global corporation or a non-profit organisation,” says Harri Kammonen, Manifesto’s Chief Executive Officer.
Strategic Communications Consultancy: ‘From a nobody to a thought leader – mySafety’s success story’
Manifesto’s long-standing and successful partnership with insurance company mySafety earned it a place on the Strategic Communications Consultancy shortlist.
MySafety specialises in insurance services to prevent online crime and minimise its consequences. When mySafety and Manifesto crossed paths in spring 2019, mySafety had a clear vision for the direction of its business: to be an expert and thought leader in the prevention of cybercrime, particularly identity theft and online hate. However, a communication strategy was still in the making.
To get down to business, Manifesto first organised a series of communication strategy workshops, followed by a wide range of concrete measures to consolidate mySafety’s position and achieve thought leadership in preventing cybercrime and mitigating is consequences.
Needless to say, the strategic effort put in by Manifesto was invaluable for mySafety. Without Manifesto, we wouldn’t be where we are today.
“Needless to say, the strategic effort put in by Manifesto was invaluable for mySafety. Without Manifesto, we wouldn’t be where we are today. We’ve got a head start relative to the competition. Manifesto’s team of top experts has managed to integrate communication into our business strategy and now it is seen as one of the linchpins of success,” says Johanna Abgottspon, Head of Customer Operations and Marketing at mySafety.
Pro Bono: ”#mitäkuuluu – suicidal thoughts are something that should be addressed”
World Suicide Prevention Day is celebrated annually on September 10th. #mitäkuuluu (in English #howareyou) is a campaign designed and implemented by Bob the Robot and Manifesto for MIELI Mental Health Finland that tackles the taboos of suicide and how to talk about them. For the third year in a row, Manifesto was involved in the campaign on a pro bono basis, handling media and influencer relations. The September 2021 campaign targeted adolescents and young adults, whose mental health has been most affected by Covid-19. The campaign earned a place on the Finnish Comms Awards Pro Bono shortlist.
The successful outcome is proof of the willingness of our outstanding partners to fling themselves into the project and their determination to look beyond the most obvious campaign ideas.
“At first sight, suicide prevention may not strike you as a nation-shaking movement. It’s great we got our message across in the media to practically all Finns. What’s particularly rewarding is to see how social media influencers have stepped up to support young people in a very challenging situation during the Covid-19 year, and how much of an impact our campaign has had on young people’s minds. The successful outcome is proof of the willingness of our outstanding partners to fling themselves into the project and their determination to look beyond the most obvious campaign ideas,” says MIELI’s Fund-Raising Manager Katri Korpinen.
“#mitäkuuluu is an extremely important campaign not only for the target group – the Finnish people across the country – but also for us campaigners. According to a survey we carried out as part of the campaign, as many as one in every two Finns knows someone who has either committed or attempted suicide, making this a deeply personal topic for many. It feels great that this campaign, which has helped change public attitudes towards suicide and created a civic debate, is now shortlisted for the Finnish Comms Awards,” says Jonna Varhama, Partner at PR Agency Manifesto.