Manifesto has acquired an experienced retail communications expert as Johanna Koroma (M.Sc. Econ.) joins Manifesto from K Group Communications. K Group is the biggest trading sector operator in Finland and one of the biggest in Northern Europe. Most recently, Johanna led K-Citymarket’s, a hypermarket chain with app. 80 stores in Finland, communications and PR.
In addition to K-Citymarket communications, Johanna has also been responsible for managing K-Group’s K-Ruoka customer magazine and the Mitä tänään syötäisiin? (What’s for dinner tonight?) television programme. She has over 15 years of expertise in retail communications and marketing as well as demanding online and social media projects.
In her new role as Senior Communications Consultant at Manifesto, Johanna will be responsible for Manifesto’s customer accounts and projects for retail and consumer goods companies.
Johanna says, “Manifesto is an agile, medium-sized PR agency with success based on wide and strong expertise in various aspects of the communications industry, from showroom to technology communications and from communication strategies to public affairs. Manifesto is also well positioned internationally thanks to its valuable connections through the IPREX, the global network of independent PR agencies.”
“Manifesto offers a wide range of communication and marketing services, and therefore I believe that Manifesto will offer me a great opportunity to expand my skillset. I immediately sensed there was a good team spirit the minute I first walked into the office, so the decision to ‘change sides’ from industry to consultancy was easy,” Koroma continues.
Harri Kammonen, CEO of Manifesto, says, “Manifesto is an up and coming force in the retail and consumer goods market. To support this growth, we need experienced and skilled communication and marketing professionals and, above all, nice colleagues that we truly connect with. Johanna meets all these expectations.”
Manifesto’s revenue increased by 20 per cent in 2019 to EUR 1.45 million. Growth is estimated to continue this year. There are currently 15 Manifesto employees working in the areas of corporate communications, marketing communications and public relations. Manifesto’s customers include Amazon Web Services, Autotalo Laakkonen, Facebook, Plantagen and the City of Vantaa.