AI Increases the Importance of Earned and Owned Media
When an organization gains visibility in credible news media, its messages reach not only human readers but also AI systems that draw on sources when generating their responses. Th
Technology companies need communications professionals now more than ever
Journalist Verna Vuoripuro recently wrote a thought-provoking article in the biggest Finnish newspaper Helsingin Sanomat about how major tech companies around the world are now r