Manifesto’s suicide prevention campaign shortlisted at the Finnish Comms Awards

A suicide prevention campaign #mitäkuuluu designed and delivered by Manifesto and creative agency Bob the Robot for MIELI Mental Health Finland been shortlisted in the Pro Bono category of the Finnish Comms Awards competition. The campaign has previously been awarded a prestigious golden Effie in February 2020.

“This has been a really important campaign not only for the campaign’s target group, the Finns across the country, but also for the campaign team. According to a survey conducted for the campaign, every second Finn knows someone who has committed or attempted suicide, so the topic affects many of us on a personal level. It feels great that the campaign, which changed attitudes and sparked open discussion, is nominated in the Finnish Comms Award, ”says Jonna Varhama, Manifesto’s partner.

“We did the campaign together with Bob the Robot on a pro bono basis because we wanted to donate our time to something important,” Varhama says.

The campaign, conducted in the fall of 2019, focused on young people whose suicide rates have risen alarmingly in recent years. The campaign made creative use of the media and channels favored by young people. At the heart of the campaign were real people who survived the suicide attempt and shared their own survival story with the public. Learn more about the campaign here.

Manifesto has continued its pro bono work on suicide prevention campaign during the fall of 2020. Now, the campaign’s target has been to prevent suicides among middle-aged men.

Campaign has been successful in communication competitions in the past. It was awarded a prestigious gold Effie in February 2020 in the Products and Services series of the Effie Awards. In international competitions, the campaign reached the finals in the Not-For-Profit Organizations category of the 2020 SABER Awards EMEA in the spring of 2020.

The Finnish Comms Awards is organized by the Finnish Association for Marketing, Technology and Creativity MTL ry.


Jonna Varhama


+358 50 543 2926