Manifesto promotes small Finnish businesses at Showroom Press Day event

“A little while ago, we started thinking about what we here at Manifesto could do to make a difference and give something back. That’s when we realised we could use our professional expertise to benefit Finnish SMEs and startups. We now plan to use our Showroom Press Day in November to launch our first collaboration with Naku Jewellery,” Jonna Varhama, partner at Manifesto, says.

Naku Jewellery is a Helsinki-based jewellery brand set up by Mikaela Lindfors and Gillan Suvisaari. Every piece of Naku Jewellery is designed and created locally. All Naku Jewellery is made to order, and the necklaces, bracelets and anklets and many of the earring designs feature recycled pearls and stones. The clasps, chains and earring pins and backs are all made of gold plated silver, and the earring hoops are made of hypoallergenic metal. Naku’s mission is to create jewellery that not only looks good but also tells a story.

“We were over the moon when Naku was chosen for the Manifesto Showroom showcase. Manifesto tell us that their Press Day will be attended by a record number of journalists and influencers, and we’re confident that this fantastic event will help to propel us to the next level in terms of brand awareness and also bring us to the attention of shoppers who value sustainable Finnish design,” Gillan Suvisaari said.

The Press Day event at Manifesto’s Showroom in Autotalo, Kamppi will take place on 23 and 24 November. The autumn Press Day is all about self care and living well, themes that also resonate with Naku’s brand values.

Going forward, Manifesto will showcase one small business or startup at every Press Day event. Press Day takes place twice a year, in May and November.

Located high above Helsinki’s iconic rooftops, Manifesto’s Showroom is a place where brands and influencers meet. We specialise in promoting a wide range of brands from food and drink to interiors and electronics. In spring 2021, we launched our new digital showroom, which delivers the same immersive visitor experience in an online setting, while facilitating communication with journalists and social media influencers and providing a valuable source of inspiration for content producers.

To find out more, please contact:

Jonna Varhama


+358 50 543 2926