Manifesto has a new partner agency in Estonia after the country’s biggest public relations and communications consulting firm, Meta Advisory Group, joined IPREX, the global network of independent PR agencies. Manifesto represents the IPREX network in Finland. Meta Advisory Group has offices also in Latvia and Lithuania.
Meta Advisory Group was founded by Andreas Kaju and Ott Lumi in 2009. They built two robust and award-winning practices: Meta Government for public policy and regulatory issues and Meta Communications for strategic marketing and communications. In addition to Estonia, the company has offices in Latvia and Lithuania. Meta Advisory Group had net sales of EUR 1.15 million euros in 2018 and it employs 11 communications professionals which makes it the biggest communications agency in Estonian market.
In 2018, Meta Advisory Group was named Agency of the Year and has been honored with multiple campaign awards. Meta Advisory Group has developed and implemented strategic public relations, public affairs and government relations campaigns within a variety of industries including healthcare, energy, politics, financial and food and beverage. Their clients include Coca-Cola, Bayer, Microsoft, Uber, and McDonald’s.
“Over the past ten years, Meta Advisory Group has established itself as the leading public relations and communications consulting firm in Estonia and the Baltic countries. We look forward to working with the IPREX offices to support both the internationalization of Estonian companies and the business of international companies in the Baltic region. In particular, the Nordic countries and the Baltic Sea region are a key market for us, and we seek to grow in that region together with IPREX agencies such as Manifesto”, says Andreas Kaju, co-founder and partner of Meta Advisory Group.
“The leading position Meta Advisory Group has in the Estonian and Baltic markets differentiates it from other agencies. Their experience in public affairs and communication is impressive. We can now further intensify cooperation between the Nordic and Baltic IPREX offices and provide services to clients throughout the whole Baltic Sea region. Manifesto and the Meta Advisory Group will continue to work closely together on the client front in both public affairs and communications,” says Harri Kammonen, CEO of Manifesto, who also currently leads the IPREX network’s EMEA operations.
The IPREX network consists of 110 offices with approximately 1,600 employees. The offices have a combined turnover of approximately USD 420 million. Manifesto has been a member of IPREX since 2009.
In 2019, the gross margin of Manifesto will be approximately EUR 1.1 million and it employs 14 communications experts. Manifesto has clients such as, Facebook, Sony, AWS, Solita, City of Vantaa and Luhta Sportswear.