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Digital and social media expert Sofia Manninen joins Manifesto

Manifesto strengthens its digital communication and social media skills by recruiting Sofia Manninen. Previously, she worked for the media company Schibsted, most recently as a content producer for the Oikotie real estate service.

“Social media has been part of Manifesto’s key expertise since the early days of digital communications. Today, we offer a wide range of digital communication services, from content production and influencer relations to integrated digital campaigns. By working hand in hand with customers, we help their social media channels to improve performance on an ongoing basis. If preferred, we also take on responsibility for our customers’ social media channels, from strategic planning to content production and moderation,” says Harri Kammonen, CEO and founding partner of Manifesto.

Sofia Manninen, who joined Manifesto in mid-May, will strengthen Manifesto’s digital communications expertise. As Sofia’s speciality is social media, she will be responsible for Manifesto’s clients’ social media accounts together with the social media team.

“Having been at Manifesto for almost a month now, I can say that they work hard with a big heart to improve the communications skills of their customers. Manifesto has a number of interesting clients and great brands that I get to work with. I believe I have a lot to offer, especially to customers who are struggling with social media,” says Sofia Manninen.

Sofia possesses several years’ experience in social media content production and analytics. Before joining Manifesto, she worked at media house Schibsted on the social media channels for the Tori and Oikotie services. Her duties included a wide range of content production assignments from articles and videos to campaign planning and execution. Additionally, Sofia served as the lead content producer for the award-winning Responsible Employer campaign.

In her free time, Sofia is an ambitious showjumper with her horse Art, who features in the updates she posts on her Instagram account. Social media and Instagram influencing is part of her daily routine even when she’s off duty, as Sofia is one of the most followed Instagram influencers in her genre in Finland.

Manifesto’s digital communications customers include Lassila & Tikanoja, mySafety, Hedin Automotive Oy (formerly Autotalo Laakkonen), Suomen Kuitukierrätys Oy and Suomen Asumisoikeusyhteisöt ry.

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