The Don’t Be a Guinea Pig campaign, developed by Manifesto and Creative Day for the Cancer Society of Finland, has been shortlisted for the prestigious Digital Communication Awards. The campaign, designed to discourage e-cigarette use among young people, is competing in two categories: Gen Z Communications and Small Budget Campaign.
“The guinea pigs that earlier earned the title of Influence Campaign of the Year 2024 are now stepping onto the international stage,” says Mikko Koistinen, partner at Manifesto. “This campaign is a strong example of how to reach a target audience with the right message, format and channel, leading to truly impactful results.”
The Digital Communication Awards celebrate excellence in digital communication across Europe and beyond. Winners will be announced at the awards gala on September 26.